Google has just introduced a new beta Bid Sinulator feature on selected Adwords accounts.
Using data from the past seven days, the bid simulator calculates where AdWords would have placed an ad at a different maximum CPC, how many clicks an ad would have received at those simulated positions and how much those clicks would have cost.
Bid Simulator can help answer questions such as “How many clicks could I get if I used a different maximum CPC bid?” or “What would my ad position be with a different bid?”
While it can’t predict the future, the bid simulator allows you to explore what could have happened if you had set different keyword-level bids.
The feature provides increased transparency into the AdWords auction and allows some more informed bidding decisions, all positive thing sin terms of running a better optimised paid search campaign.
Will be interesting to see if this feature is rolled out on all accounts, and beyond this, how robust the data proves to be.